DALRYMPLE, Douglas J.
Sales management : concept and cases / Douglas J. Dalrymple, William L. Corn, Thomas E. DeCarlo.
– 7 th ed.
– Delhi : John Wiley, c2003.
583 p.
Includes index.
ISBN 9812-53-016-9 : Rs. 650.00
1. Management
, Cron, William L. I. DeCarlo, Thomas E.