TY  - BOOK
AU  - Ramaswamy,V.S.
AU  - Namakumari,S.
TI  - Marketing management: planning, implementation & control
SN  - 0 333 93719 8
U1  - 658.8 
PY  - 2002///, repr.2006
CY  - New Delhi
PB  - Macmillan India
KW  - Management
N1  - includes index
ER  -