Ramaswamy, V. S.
Marketing management : planning, implementation & control / V S Ramaswamy and S Namakumari.
– 3th ed..
– New Delhi : Macmillan India, 2002, repr.2006.
xxxv, 748p.
includes index.
ISBN0 333 93719 8 : Rs. 375.00
1. Management
I. Namakumari, S., auth.