TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing management
SN  -  978-81-317-1683-0
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Management
N1  - includes endnotes and index
ER  -