Kotler, Philip
Marketing management / Philip Kotler ...(et.al.).
– 13th ed..
– New Delhi : Pearson, 2009.
v. p.
includes endnotes and index.
ISBN 978-81-317-1683-0 : Rs. 650.00
1. Management
I. Keller, Kevin Lane I. Koshy, Abraham I. Jha, Mithileshwar